On May 10, during China Brand Day, the “AI New Engine: New Growth for Brands – AI Marketing Innovation Forum” was successfully held at the Xiamen Jomoo Innovation Center. The forum was guided by the China Advertising Association, hosted by the National Advertising Research Institute, and supported academically by the Data Space Research Institute. Co-organized by the China Advertising Association’s Advertiser and Brand Working Committee, Jomoo Group, and Xiamen Media Manager, the forum focused on the brand strong nation strategy and the wave of AI technology transformation, bringing together elites from government, industry, academia, and research to explore the innovative applications of AI in brand creativity, omnichannel marketing, asset building, and business growth, providing a high-level communication platform for the high-quality development of Chinese brands in the intelligent era.
1. AI Empowers Brands: Think Tank Rooted in Fujian
Zhang Guohua, President of the China Advertising Association and Global Vice President of the International Advertising Association, attended and delivered a speech. He pointed out that AI is comprehensively reshaping the logic of brand growth, with content safety, data compliance, and brand trust being the cornerstones for the industry to move forward steadily. The forum leveraged China Brand Day to promote the simultaneous advancement of technological innovation and regulatory development, helping Chinese brands to steadily progress in the wave of globalization.
During the event, the unveiling ceremony for the National Advertising Research Institute’s Brand Demonstration Construction (Fujian) Workstation was held simultaneously. The workstation relies on national-level think tank resources, focusing on brand strategy, marketing innovation, and compliance governance in the AI era, providing professional consulting and standard output for enterprises, promoting overall regional brand upgrades through demonstration effects.
2. Media Manager GEO Launches: Together to Open a New Chapter in AI Marketing
The forum prominently launched the Media Manager GEO omnichannel intelligent marketing system, demonstrating its core capabilities in AI-driven customer acquisition, intelligent operation, and data insights. Four invited guests jointly initiated the launch ceremony, marking the official commercial launch of the system, empowering enterprises to upgrade their marketing digitally.
During the same period, a strategic cooperation signing for brand AI marketing was held, with representatives from multiple enterprises signing on-site, relying on the GEO system to achieve precise customer acquisition, cost reduction, and efficiency enhancement, fully activating new momentum for omnichannel marketing with AI technology.
3. AI Reshapes Growth: Practical Insights Lead Trends
Several industry leaders and academic experts shared cutting-edge insights, focusing on practical implementation.
Zhang Bin, Vice President of Jomoo Group, shared practical experiences in AI marketing, explaining the path from AI as a tool to becoming the core of brand strategy, driving continuous advancement of brand power;
Professor Song Kai from Beijing Language University delivered a keynote speech, deeply analyzing the construction of credible corpus and the enhancement of brand asset value, revealing the industry paradigm shift from SEO to GEO;
Domestic and international AI marketing experts discussed topics such as omnichannel growth, cost reduction and efficiency enhancement, and overseas layout, providing replicable and highly secure practical solutions that directly address the pain points of enterprise operations.
4. Roundtable Discussion on Opportunities: Building Trustworthy Brands
Wang Shuangqi, founder of Xiamen Media Manager, hosted the roundtable dialogue, where guests discussed the opportunities and challenges of AI brand asset construction in depth. Zhang Bin, Vice President of Jomoo Group, and Hong Hualong, Vice President of Marketing at Qipai Group, shared practical results of AI empowering marketing efficiency and omnichannel operations, addressing real issues such as compliance, data security, and content quality; Zhang Haoze, CEO and founder of PressLogic Media Technology Limited (Hong Kong), Liu Fangdong, CEO of Shenzhen Nuofang Cloud Creation Digital Technology Co., Ltd., and Tang Qiling, Chief Scientist of Siyang Advertising Group, provided professional insights from their perspectives, exploring ways to break through growth barriers. The on-site interaction was enthusiastic, fostering consensus and clarifying direction.
5. Honoring Industry Contributors: Showcasing the Power of Brand Role Models
The forum featured a tribute segment, expressing sincere respect to outstanding enterprises and industry representatives who have long been dedicated to industry, adhered to innovation, embraced AI transformation, and led industry upgrades. They have forged quality with craftsmanship and expanded the future with innovation, setting an example for the high-quality development of Chinese brands and contributing to the cause.
List of Honored Enterprises and Representatives
Lin Congying, Chairman of Jomoo Wang Co., Ltd.
Zhou Guohua, Vice Chairman and President of Xiamen Qiangli Giant Color Optoelectronics Technology Co., Ltd.
Zhu Yuxuan, Chairman of Shengyuan Environmental Protection Co., Ltd.
Zhang Bin, Vice President of Jomoo Kitchen and Bath Co., Ltd.
Gao Chao, Chairman of Shanghai Crab Champion Enterprise Development Co., Ltd.
Xu Qingchun, Chairman of Xiduoduo Group Co., Ltd.
General Manager of Yake (China) Co., Ltd. Chen Huasheng
Executive Vice President of Fujian Qipai Fashion Technology Co., Ltd. Hong Bingwen
Vice President of Fujian Heng’an Group Co., Ltd. Li Li
Executive Vice President of Fujian Licheng Food Co., Ltd. He Huawen
Vice President of Fujian Qipai Fashion Technology Co., Ltd. Hong Hualong
Chairman of Qiao Mama Food Technology Co., Ltd. Xu Shu
Chairman of Xiamen Zero Degree Shangpin Trading Co., Ltd. Tu Chunrong
Chairman of Fujian Xianzhihui Group Li Yongzhong
General Manager of Fujian Lixing Food Co., Ltd. Guo Shusong
Chairman of Fujian Xingyi Intelligent Equipment Co., Ltd. Ye Genyi
General Manager of Suzhou West Wind Guest E-commerce Co., Ltd. Wang Yanting
General Manager and Children’s Affairs of Jinjiang Jiafu Food Co., Ltd. Lu Ruiyue
The successful holding of this forum marks a new stage in the deep integration, standardized development, and value co-creation of AI and brand building. In the future, with the support of authoritative institutions, AI will continue to drive brand creative upgrades, marketing efficiency, and asset appreciation with the power of a new engine, helping more Chinese brands step onto the world stage and write a new chapter for a strong brand nation!
