The “Huo Huo Chinese” ethnic cultural brand is meticulously crafted and operated by Huawen Dele Cultural Group.
As a cultural enterprise centered on the inheritance, innovation, and dissemination of Chinese culture, Huawen Dele Cultural Group is committed to promoting the integration of excellent traditional Chinese culture with contemporary cultural expressions, actively exploring the industrialization and internationalization development paths of Chinese ethnic cultural brands.
“Huo Huo Chinese” is one of the key ethnic cultural brands developed by Huawen Dele Cultural Group. The brand originated in 2012, initiated by a grassroots organization, and united nearly a hundred renowned veteran artists in the country to launch a public welfare performance project for folk music art. Over the past fourteen years, the project has adhered to the philosophy that “art comes from the people and serves the people,” continuously accumulating experience in the practice of folk art inheritance and cultural dissemination.
Now, under the systematic development and operation of Huawen Dele Cultural Group, “Huo Huo Chinese” is evolving from a traditional folk art public welfare project to an ethnic cultural brand with contemporary cultural expression, brand value, and international communication capabilities.
After fourteen years of dedicated efforts, the project has established local liaison workstations in more than ten provinces, autonomous regions, and municipalities, reaching revolutionary old areas, ethnic minority villages, town communities, industrial areas, and welfare institutions. It has conducted over a hundred performances, regional talent selections, and city report performances; organized volunteers and artistic teams to delve into mountains, grasslands, and water towns, collecting audio and video materials and oral historical archives of endangered local folk songs, suona, bamboo music, fishing songs, mouth harp, and traditional ethnic melodies, building a folk music material archive to preserve valuable first-hand materials for the inheritance of ethnic cultural heritage, solidifying the foundation of the “Huo Huo Chinese” brand. With the support of Shenzhen Huawen Dele Cultural Group, it aims to convey the cultural strength of the Chinese nation to the world.
The compact badge carries the essence of national style and engraves the faith of the times. The ‘Huo Zhi Guang’ badge, designed by Huo Huo Chinese, is a carefully crafted emblem by Shenzhen Huawen Dele Cultural Group Co., Ltd. Its design concept encompasses unique connotations. The badge features dual flames as its core visual and spiritual essence, one flame representing the original intention and the other igniting a new journey, symbolizing the fusion and continuity of dual flames. The person in charge of Shenzhen Huawen Dele Cultural Group Co., Ltd. stated that from this global launch, they will develop the Huo Huo Chinese • Huo Zhi Guang badge into a new IP for the ethnic cultural brand, continuing the core philosophy of “one flame ignites art, one flame ignites life,” using the spirit of dual flames to carry the cultural memory of the Yan Huang lineage, endowing traditional folk art with contemporary expressions, and creating a cultural business card of Chinese folk culture that embodies national character, contemporary warmth, and international recognition.
Huawen Dele Cultural Group, rooted in culture and bridging with brands, focuses on building the “Huo Huo Chinese” ethnic cultural brand, committed to promoting the inheritance, innovation, and global dissemination of excellent Chinese ethnic culture. This collaboration with World Headlines not only marks an important step for the “Huo Huo Chinese” brand in global dissemination but also signifies Huawen Dele Cultural Group’s new exploration in the field of ethnic cultural brand building and international communication.
